Inspiration through observation
The typical chair design story goes like this: Start with an idea for a chair and shape it into the world around you. But, in designing Setu, Studio 7.5 in Berlin let the world around us shape the contours and performance of the Setu chair. It’s inspiration through observation.
![Three-quarter rear view of a black Setu office chair. Three-quarter rear view of a black Setu office chair.](/content/dam/hmicom/page_assets/products/setu_chair/uw_prd_dgn_setu_chair_01.jpg.rendition.480.480.jpg)
“Design by its nature is collaborative.”
![Product Design Firm, Studio 7.5 Product Design Firm, Studio 7.5](/content/dam/hmicom/page_assets/designers/studio_75/uw_dgn_studio_75_01.jpg.rendition.480.480.jpg)