Can Office Design Promote Corporate Values?

Walking into MASS Design Group’s office on a grey Boston morning is like stepping into Oz. Walls painted in bright lemon and white are peppered with artefacts from Rwanda and Haiti. Lush plants enliven dark corners – verdant representatives from the regions where MASS has built hospitals and schools. Large windows give the space a bright, airy feel that makes it seem more like mid-summer than very early spring.

The space feels different. Special. The sort of place where a person could do something important. At the office of MASS, a non-profit architecture firm, that’s just what’s happening. You can see the breadth of the firm’s global impact in photographs that line the walls: a facility where expectant mothers can prepare to give birth in Malawi; a cholera treatment centre in Haiti; a hospital in Rwanda that co-founders Michael Murphy and Alan Ricks designed when then they were in grad school.

“It was such a powerful experience that revealed the value of what design could add to the world,” says Ricks. “We wanted to keep doing it. We took MASS from a small group of volunteers into a non-profit of over 75 people working in over a dozen countries.”

Today, the MASS team strives to bring beautiful, functional design to the people who will benefit from it most: the sick, the disadvantaged, and those who care for these people.

“With each project, we ask, ‘How does architecture and design shape our physical, mental and emotional health?’” says co-founder Michael Murphy. “We want to know how you can shape the behaviour of an office environment and understand productivity and self-motivation. How do we measure those things? How do we design spaces that encourage them?”

Workplace Reboot

When the MASS team asked these questions about their own workplace – a spacious, loft-style building where they had recently moved – they weren’t satisfied with the answers. The space was divided into three distinct areas that isolated people from one another – not good for a bunch of architects and designers who thrive on laughter, lively debate and deep discussion.

“When we moved into this office, we had a lot of space but no specific types of places to work,” says Patricia Gruits, Director of Research at MASS. “We had desks and a kitchen, but we really weren’t able to get people together in a productive way, or to facilitate the types of work we needed to be doing.”

And given their belief that space shapes behaviour, Murphy and Ricks knew they needed to reconsider the design of their workplace. “We’re trying to cultivate an organisation of the most talented designers to work on some of the most difficult challenges,” says Ricks. “We want our environment to empower people to succeed. And having office spaces that support our group’s mission is critical.”

Knowing that a dysfunctional office environment wasn’t helping them advocate for the role of design in bettering people’s lives, Murphy and Ricks enlisted help from Herman Miller. The organisations share a belief that design should be both holistic and humanistic. Herman Miller’s methodology for transforming this belief into reality is Living Office – a research-based approach to placemaking that helps organisations create workplaces that are efficient, comfortable and inspiring.

As part of this approach, Herman Miller’s Living Office specialists team up with designers to fine-tune every element of a workplace so it reflects who people are and enhances the work they do. In this way, the office becomes a testament to an organisation’s purpose and a vehicle for propelling everyone toward their goals.

Living Office, Discovered

To begin the redesign process, Living Office specialists guided the MASS team through the Living Office Discovery Process. During this workshop, MASS leadership worked with Herman Miller to identify their character, activities and purpose: who they are, what they do and why they do it.

Through this work, the team uncovered a disparity between their highly collaborative style of working together – informal chats, lengthier conversations and frequent work sessions to divide up and ultimately conquer complex tasks – and the isolating layout of their workplace. To remedy this situation, the MASS team worked with Herman Miller to map their activities to specific settings that would help them work together more effectively.

Then, to supplement these efforts, MASS enlisted Herman Miller to conduct robust, on-site research which included observation and in-depth surveys among leadership and staff to gauge how well the workplace was helping people do their work. Herman Miller also studied the workplace’s ability to promote the firm’s business priorities, which included strengthening people’s connection to the MASS brand and making it easier for the team to work when and how they want. Once the research was complete, Herman Miller provided MASS with a report that detailed findings from before, during and after their Living Office redesign, including analysis of the most statistically significant results.

A spacious, light-filled Plaza draws people from all parts of the office. Here you’ll often find co-founder Alan Ricks perched at a high-topped table, working on his laptop and chatting with people passing through to grab coffee or a snack. Ricks also leads monthly team check-ins here. There’s plenty of room for people to mingle, share updates on their work and stay connected to MASS’s mission.

“Sometimes, there can be a disconnect when you are based in Boston but working on a project that might be abroad,” says Gruits. “One of the ways we can really understand the impact of our work is through sharing the results of those projects with each other. Giving a moment to celebrate success and share challenges is so important.”

Stronger connections between people and their work is just one of the improvements MASS has observed.  “The balance between the workspaces, breakout spaces and meeting rooms is facilitating the myriad of interactions that happen during the day, and creating a more conducive environment for them,” says Ricks. “Investing in creating the kind of diversity of spaces where you actually have facilitated social interactions has been transformative.”

“I talked about designing an office around activity and productivity, and creating varied environments that would be appropriate for the kind of interactions that happen throughout the day,” says Scovel. “We created an office with a variety of spaces: private offices, workstations with lower walls so people can connect, and shared tables where people can drop in and work for a few hours.”

It’s a workplace not unlike MASS’s office, where Scovel took the BHCHP team on a tour to help them understand the type of impact design can make. “It was really the moment when they realised how easy it is for work and interaction to happen when the environment is designed around people,” says Scovel. “And it made it not about the jargon and not about the intimidating ideas of high-end designer types. It made it real for them.”

Now, the BHCHP finance team has distinct types of settings that help them connect, spark conversations and get answers to questions that are holding up their work – basic forms of communication that didn’t come naturally in their old office. In the shadow of a mural that depicts BHCHP president and founder Dr. James O’Connell, ministering to a patient on the streets of Boston, BHCHP employees have a constant reminder of their purpose, and they are better equipped to work together to achieve it.