Chromatography

You’ve done quite a few textiles for Maharam, but ColourForm is your first furniture line for Herman Miller.

Stefan Scholten: Increasingly, our work and home environments are merging. These days, a sofa like ColourForm can be a universal design—you could find it in the home, or in an office, or in a hotel. Actually, I think we brought our European notions of comfort to bear on this project! There’s a huge difference in comfort in the United States, I find. There, the sofas seem hard to me, at least that’s my experience from hotels. In the U.S., I feel there’s a wider gap between the home and the contract markets, a gap that has been closing in Europe for some time now.

How did you develop the ColourForm Sofa Group?

CB: We wanted to do a wood-framed sofa from the start—we love working with wood—and we wanted the upholstery to have a draped look, as though blankets have been folded over the frame.

Once we got off the drawing board, we went through about six model stages. We also made mock-ups to show Herman Miller how the textile panels should look on the frame. That was before we even got to the prototype stage—prototypes are expensive, so we wanted the design to be as worked out as possible before then.

Simplicity is always the key thing with any of our products. We emphasize color, so we always produce designs that are quite minimal, which allows the colors and details to come into focus. With simple designs like ours, the colors and the details have to be perfect. So for the sofa, we created a new fabric, Tracery, for Maharam. Tracery combines a single-color look with the texture and interest of pattern.

Speaking of Tracery, you’re also introducing a trio of fabrics for Maharam at Salone.

SS: That’s right. For Tracery, we started off by hand-sewing grids onto cardboard using contrasting colored threads. We then refined the idea by sewing the grids onto fabric before taking it to the Textile Museum in Tilburg here in the Netherlands to test it out. We experiment there quite often and you can play with scale, see what works and what doesn’t. The result was a fabric prototype, which we then took to Maharam.

Obviously, it had to be adapted for production and for its use in furniture: our original idea had raised threads that could have snagged when used in seating. Alongside Tracery, we designed the fabric Pare, a soft matte textile in 17 colors, and we also developed a quilted version as an additional option for the ColourForm series, which we think gives it a younger, funkier feel.

You said that color is the starting point of your work. Can you describe what that means?

CB: We always start by trying out lots of colors with paint on canvas and that matte, chalky look is something we always try to keep. For this project, we began with 44 colors. Too many, but we knew they would be edited down during the design process. So, we’ve ended up with 17 Pare colors, 5 different colorways for the quilted Pare fabric, and 11 options for Tracery. We also added some color options for the sofa’s wooden frame—we felt these needed to be matte and still show the grain in the wood.

SS: Naturally, choosing color for a sofa is different than for a plate. You live with a sofa for a long time, so the color needs to have longevity, to be sophisticated and a bit subtle. But we still think it’s nice to make a statement, so we have some standout colors in the range, too. We also know that interior designers need to have a lot of choice, so there’s also what we call our ‘‘soft black’’ option for those who don’t want color.

ColourForm sounds pretty flexible with various textiles, formations, even colored wood.

SS: Yes, completely. There are different seating components, and you can choose any fabric, color, and wood combination you like. Consumers these days are very used to personalizing products, so of course we wanted the whole system to be versatile. That said, you can also opt for our own preferences, the ‘‘designers’ choice’’ range. People should have the chance to choose, but we also think it’s important to show how we envisage ColourForm.

How did your collaboration with Herman Miller begin?

SS: We started working for Maharam a few years ago, designing fabrics that were then used to give a fresh accent to some of Herman Miller’s classic pieces. So, then the question naturally arose, why not do our own furniture for Herman Miller? For the past two years, we’ve been working on this series.

Is there more to come?

CB: We hope so—we generally enjoy long relationships with our clients and see them as mutual learning processes. It’s a great honor for us to work with Herman Miller. We appreciate the creative freedom that they give their designers. We like to think we’ve already learned from each other. For example, we persuaded them to develop new wood colors for ColourForm’s frame, something they wouldn’t normally do. Meanwhile, we’ve absorbed some of their knowledge of different markets and consumer behavior. We know there’s lots more we can learn—especially in the area of office expertise. Now that’s an area where we’d love to present our vision.